Welcome to Medical Device
Commercialization Playbook 2017

Medical Device Commercialization Playbook 2017, Canada’s premiere innovation and commercialization event for medical device professionals, is coming to the MaRS Discovery District on March 30, 2017. A full day of industry speakers and panels from across North America discuss what it takes to Get The Product Right.

Network with industry veterans and learn 2017 Entrepreneurial Strategy for Innovation, Getting the Product Right, Deal-making, and Navigating the Clinical/Regulatory Environment.

Join us at Playbook 2018!

Details will be posted soon!


Toronto Speakers

  • Bill Walker

    Co-Founder and Chief Technology Architect HemoSonics, LLC, Director of Engineering Entrepreneurial Ventures at Duke University

    + Show Bio

    Bringing ultrasound innovation to market – Hemosonics and Pocketsonics

  • Ram Rao

    CEO 2C Tech Corporation, CEO LensGen

    + Show Bio

    Going after the holy grail of ophthalmology – The Lensgen story

  • Geof Auchinleck

    Chairman and CEO Claris Healthcare Inc.

    + Show Bio

    Lessons from the Market: Neoteric and Claris

  • Awni Ayoubi, P.Eng

    President / CEO, Rostrum Medical Innovations Inc.

    + Show Bio

    Breaking into a new market by creating a market niche – The story of Glidescope

  • Rocky Ganske

    CEO CellAegis Devices Inc.

    + Show Bio

    How to use clinical trials to get your product right without spending a fortune

  • Rudy Mazzocchi

    CEO of Elenza, Executive Chairman of Establishment Labs Holdings, Inc. (ELHI), Executive Chairman of OptiStent, Inc. and Executive Chairman of LAFORGE Optical, Inc.

    + Show Bio

    Good, Bad and Ugly: Product commercialization twists from my 6 medtech start-ups

  • Michael Hoey

    Co-Founder & Chief Technology Officer, NxThera

    + Show Bio

    Are you limiting your platform's potential? Applying orthopaedics technology to urology

  • David Kalins

    Former Senior Policy Advisor at FDA/CDRH/Office of Compliance FDA/Center for Devices/Office of Compliance

    + Show Bio

    How to have a positive FDA audit experience

  • Kathleen Mandzuik, MPH, RN,

    Executive Director, Scientific Affairs, Late Phase and Clinical Diagnostic Services, PRA Health Sciences

    + Show Bio

    The New Finish Line: Case studies in designing clinical trials for both clinical and marketing impact

  • Paul Weber

    President and Chief Executive Officer Perimeter Medical Imaging

    + Show Bio

    Doing strategic partner deals

  • Scott Phillips

    Founder and CEO, StarFish Medical, Creator Medical Device Commercialization Playbook

    + Show Bio

    Impacts on Innovation: 2017 & Beyond

  • Daryl Wisdahl

    Managing Director, Canada EMERGO GROUP

    + Show Bio

    Panel: The impact of the next ISO13485:2016 standard

  • Vesna Janic

    Director of QA/RA StarFish Medical

    + Show Bio

    Panel: The impact of the next ISO13485:2016 standard

  • Joel Ironstone

    President, IPD Inc.

    + Show Bio

    Panel: The impact of the next ISO13485:2016 standard


MARS Discover District
MaRS Centre, South Tower
101 College Street, Suite 100
Toronto, ON M5G 1L7

2017 recap

The 2017 events in Toronto and Vancouver were a hit with 450+ participants, speakers, and sponsors. Veteran speakers providing industry insights and experience joined rooms full of the medical device entrepreneurs to exchange ideas and business cards in a day-long event designed specifically for local medtech innovators.

92% would recommend the event to friends

 “It is the only ‘conference’ of its type in Canada. I really enjoyed that it was all about the business and commercialization aspects of the health-tech industry and not heavily based on technology.” 


Here are a few images of the 2017 Toronto event.